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Trade and distribution

Trade and distribution

AgfaPhoto Enters the Digital Age


As part of its expansive corporate strategy plawa-feinwerktechnik GmbH & Co KG joined efforts with the AgfaPhoto Holding company in 2006.

Pushing forward the boundries of this classic brand plawa acquired the AgfaPhoto surcharge as manufacturer for the digital cameras and video equipment. Dr. Frank Nellissen, manager of the AgfaPhoto Holding company: 'With plawa we have found a licensee in the important product area of digital cameras who owns the market competence to be successful in this aggressive and extremely quick market.

The brand AgfaPhoto will stand for price-attractive and qualitatively high-valued devices for the photo specialised trade. plawa has the experience of decades in distribution and production, is a known player in this branch and therefore a perfect partner for us.'

Already in the beginning of 2007 - after only 6 months - AgfaPhoto decided to expand the licence on the worldwide decisive markets and to assign the rights for the production and the distribution of the digital video and SLR cameras to plawa.