plawa - the Company

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plawa - a traditional enterprise on its way in to the future

You will find us - plawa-feinwerktechnik GmbH & Co KG - in Uhingen, in the middle of industrial HotSpot of Southern German, the centre of Baden Wurttemberg, also known as home of internationally well known enterprises such as Porsche, Mercedes Benz, Bosch, WMF, Märklin and Boss, producing unique products for customers conscious of quality all over the world here.

For almost 40 years we produce high specified technological products and import and export them to wholesalers and retailers all around the world. In our portfolio you will find products, like digital photocameras and photographic accessories - our area of expertise, digital audio and video devices as well as digital in and out put devices for PCs and other multimedia devices.

Thanks to a perfect mixture of tradition-conscious , enthusiastic decision makers and a claim to innovation, plawa has developed itself as an internationally successful enterprise.

In spite of the hard fought and very fast operating CE market on which we are primarily active we guarantee a BBB + business rating under S+P standards.

plawa on successful course

In 1969 plawa started as a manufacturer of film reels and slide frames and could position itself in this quick market. Within a short time the enterprise became the German market leader and one of the leading European suppliers in this area. In the 90s plawa decided to widen their business fields of activity to digital electronics and in 2000 plawa could present the first developed digital cameras from it's own production at Photokina in Cologne: The Spypens. These very successful products lead to a series which asserted itself at the hard fought digital camera market.

Distribution of brands and innovations

Within just a few years plawa's field of activity turned almost completely to the direction of the heavily increasing digital consumer electronics market, the digital camera market became the company's main business segment. In 2002 plawa acquired the distribution of Polaroid digital cameras for Germany, Austria, Switzerland and serveral other European countries .

Plawa, manufacturer of spectacular innovations became the talking point as it showed for the first time worldwide a laser keyboard ready to go into mass production. The Celluon Laser key projects a 'virtual' keyboard on a surface and sends the digitized posters of the user to Bluetooth compatible devices. An innovation which was discussed on the Cebit as well as on international trade shows and found a lot of worldwide attention.

plawa got the brand AgfaPhoto on bord

Another important developing for the enterprise which occurred in 2006 was the agreed collaboration with the AgfaPhoto Holding company: plawa got the surcharge as the manufacturer for the digital cameras under the brand AgfaPhoto.

Dr. Frank Nellissen, manager of the AgfaPhoto Holding company: 'With plawa we have found a licensee in the important product area of digital cameras who owns the market competence to be successful in this aggressive and extremely quick market. The brand AgfaPhoto will stand for price-attractive and qualitatively high-valued devices for the photo specialised trade. plawa has the experience of decades in distribution and production, is a known player in this branch and therefore a perfect partner for us.'

Already in the beginning of 2007 - after only 6 months - AgfaPhoto decided to expand the licence on the worldwide decisive markets and to assign the rights for the production and the distribution of the digital video and SLR cameras to plawa.

New impulses - new challenges

As manufacturer and distributior we aimed to shape the future of the brand AgfaPhoto by using exceptional designs, excellent technology, providing outstanding services and take care of a light usability of our products, combined with attractive market prices as an essential principle. Medium term we target to ensure a market share of 5% for the AgfaPhoto brand.

Detailed experiences, clear appraisals, farsighted planning and strategical action are clear successful factors, not only in a company. For the plawa location of Uhingen and in respect to the rapid development of the business activities we recently extended the areas international distribution, marketing, quality assurance and service. Within just a few months we have built up and established a new service centre, enhanced the international distribution considerably and implemented a realtime, but also meticulous quality management.

Small measures on the enterprise network, but in the connection another big step in the direction of a successful future.

Get to know our product portfolio and estimate.

plawa will offer you now and in future qualitatively high-valued and innovative products of the digital electronic and photographic technology.